Quote taken from today's NYT in an article about government innovation policy in different countries. Mr. Mashelkar represented India and pointed to the Nano automobile and low cost pharmaceuticals as the results of their philosophy:
“If you make something for the rich, the poor cannot afford it,” Mr. Mashelkar said. “But if you design for the poor, everyone can afford it.”
"Everyone" is a much bigger market than just the wealthy......
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