As part of a conversation today about unique and fabulous Halloween costumes, we found ourselves bemoaning how treacherous it is to try and develop and launch new products that are neither luxury items, nor mass merchant discount priced products. Mass production and mass distribution require a reliable belief that consumers will trade their hard earned cash for the goods. The public rewards lower priced goods so often, that you really are asking a retail buyer to go out on a limb to take on an item or items that are more expensive.... and not many will risk their jobs on an unproven idea.
The middle ground of product pricing is some pretty tough terrain......
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